Joy the Movie - 1169 Words

Joy is a 2015 American semi-biographical dramafilm, written and directed by David O. Russell and starring Jennifer Lawrence as Joy (loosely based onJoy Mangano), a self-made millionaire who created her own business empire. Mangano was a divorced mother with three children in the early 1990s when she invented the Miracle Mop and became an overnight success, after which she patented many other products, often selling on the Home Shopping Network and QVC. The film is a semi-fictional and inspirational portrayal of how Mangano overcame personal and professional obstacles to rise to the top. Joy received a wide theatrical release on December 25, 2015, and is distributed by 20th Century Fox. In 1989, Joy Mangano is a divorced mother of three,†¦show more content†¦From being a kid up to the moment that she have her own kids we can see how brave Joy is. Now, let’s go on how she came up to the idea of her miracle mop. After her father got divorced to his third wife her father starts dating Trudy, a wealthy Italian widow with some business experience. While on Trudys boat, Joy drops a glass of red wine, attempts to mop up the mess, and cuts her hands on the broken glass while wringing the mop. Joy returns home and creates blueprints for a self-wringing mop. So that’s how she came up of her miracle mop; from an accident. How playful destiny is it for Joy because imagine she became very successful after a horrible moping a floor with broken glass. After creating the blueprint of her miracle mop, she then went to one of her father’s employees and builds a prototype of this so-called self wringing mop. I really like the way she convinces Trudy to in vest with her product; full of determination. As for the parts of her mop, Joy found a manufacturing company in California that will provide its parts for a very low price. Through this, we can say that Joy is a person that is full of ingenuity. It is really amazing how fate and destiny walk their path through Joy’s success. Of course it is not only fate and destiny who worked together in favor to achieve Joy’s success, it also the person itself, Joy. I believe that no one will ever be that successful if we only sit our backs andShow MoreRelatedEssay About The Movie Joy998 Words   |  4 PagesWho is Joy? And what does she do to financially support her family? Joy is a young woman and was the main character in this movie. In the beginning of the film, she struggled financially along with her family. Throughout, she supported her family financially by working as a flight attendant as well as helping her dad with his business and the accounting aspect. Furthermore, Joy had sacrificed many things of her life to aid her family including being the family’s plumber to save money. Overall, JoyRead MoreAnalysis Of The Movie The Joy Luck Club 983 Words   |  4 Pagesrespect from their daughters. Therefore, the mother s opinion on how they should act, which is behaving like the Asian woman, is most evident. This is the case in the movie The Joy Luck Club. There are certain behaviors that Asian women are expected to have, and the mothers feel that their daughters should use these behaviors. In The Joy Luck Club, the film traces the fate of the four mothers-Suyuan Woo, An-mei Hsu, Lindo Jong, and Ying-ying St. Clair-and their four daughters-June Woo, Rose Hsu JordanRead MoreReport on the Movie Joy Luck Club1873 Words   |  8 PagesBased on the Joy Luck Club, please write a 2-3 page report which should:    1. Address 2 ICC scenes/themes you can identify with.   Reflect on these and include examples. 2. Address the questions Am I (or a family member)  more of a June or a Waverly?†. †How did this come about?   Ã‚   1. One of the major ICC themes in the movie is the conflict between individualism and collectivism. Although not explicitly expressed, it has a strong impact on the whole course of the movie. The 4 immigrant ChineseRead MoreThe Movie, The Joy Luck Club, By Amy Tan1563 Words   |  7 PagesIn the movie, the Joy Luck Club, by Amy Tan, we see many examples of the challenges of intercultural translations. The movie portrays cultural conflict between Chinese culture and the American culture as portrayed by the lives of four mothers and their daughters. The mothers were born and raised in China, adopting the high-content Chinese culture, while their daughters, born and raised in America, adopted the low-context American culture. This movie clearly brings out the cultural clashes andRead MoreJoy Luck Club Novel vs Movie Essay1004 Words   |  5 PagesThe Joy Luck Club; an intriguing novel and movie about the hardships about being a Chinese immigrant to America soon after the immigration ban was lifted. A challenging story that forced the reader to try to understand that certain customs and traditions that were seen as usual can be very unlike the ones we as Americans are used to. A story where, even though it lacked a lot of violence, action, or suspense it still was able to grab its readers and viewers. With a littleRead More Movie Essays - Comparing the Novel and Film Version of Joy Luck Club1811 Words   |  8 PagesComparing the Novel and Film Version of Joy Luck Club   Ã‚   Wayne Wangs adaptation of Amy Tans Joy Luck Club combines literary and cinematic devices by adopting the novels narrative techniques and strengthening them through image and sound. The adaptation exemplifies not a destruction or abuse of Amy Tans novel, but the emergence of a new work of art, not hindered but enhanced by the strengths of its literary precursor.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Incorporating her familys own experiences as ChineseRead MoreThe Bucket List Reaction Paper1480 Words   |  6 PagesWhen their souls go to the entrance to heaven, the guards asked two questions. Their answers determined whether they were able to enter or not. Have you found joy in your life? Has your life brought joy to others.† This quote came from Carter Chambers, played by Morgan Freeman in the movie â€Å"The Bucket List.† The Bucket List is a movie about two men who meet in the cancer ward and are roommates. Both men form an unlikely friendship as they come from different walks of life. One is a very wealthyRead MoreInside Out Is A Positive And Influential Movie1551 Words   |  7 PagesOut is a positive and influential movie to watch for kids or adults. This movie is a life lesson movie. It teaches you about significant emotions we all deal with at some point in life. This movie involves real psychologist that provide positive information and solutions on real life events. Inside Out is a life lesson movie because it provides you with information about five different emotions. These are the top five emotions we all probably have experienced, Joy, sadness, anger, fear and disgustRead MoreThe Film Inside Out ( 2015 ) Produced And Directed By Pixar Animation Studios And Walt Disney Pictures1523 Words   |  7 PagesPictures, is a movie based on the emotions of a 11-year-old girl called Riley. The film’s principal characters are five emotions located in Riley’s brain. These emotions are Joy, Sadness, Disgust, Fear, and Anger. All of them work together inside Riley’s mind to accomplish one goal: Her Happiness. Everything revolves around Riley because she is facing a hard move with her family from Minnesota to San Francisco, leading to big changes around his life, attitude, and behavior. Most of the movie is set insideRead MoreHow Emotions Rule : Leadership Concepts1614 Words   |  7 PagesHow Emotions Rule: Leadership Concepts in Ins ide Out 1. Movie Summary Leadership can take form in a vast number of ways, from businesses to government to public speakers. Leadership can be found in nearly every species around the planet in some form. But what if you looked deeper into yourself to explore what governs you as a person? The movie Inside Out does just that, by characterizing the things that drive us from the moment we are born until the moment we die: emotions. This story follows an

The Most Important Starbucks Marketing Strategy - 951 Words

The most important Starbucks’ marketing strategy is culture and experience strategy, supplying unique experience and sharing coffee culture. Starbucks thought 90% of feelings to coffee came from smell while 10% are from taste. So, Starbucks focused on aroma of its coffee shop, making sure that costumers would be attracted by coffee aroma once they came in any shops. That’s why no smoking there and no perfume to Starbucks employees. In this case, desire for coffee would be conditioned response from aroma and be core of customers’ loyalty. All Starbucks coffee branches are elegantly designed, tastefully furnished, and offering classical music and fashion magazines, which differentiated Starbucks from its competitors, strongly attracting young generations of China who viewed western coffee culture as a symbol of modern life style. On the surface of it, Starbucks just changes its interior decoration, but the truth is it has already changed all concept and meanings of coffee, redesigning coffee from traditional consumption goods into new modern fashionable life style. Many people in China going to Starbucks are not aim to get Frappuccino, but to experience the atmosphere and culture, and to find their identity of new elite class. That’s why Starbucks became a high-end brand in China. In China market, Starbucks claimed that it was â€Å"the third place† for middle class. The prices of coffee in Starbucks are almost two or three times higher than that of tea beverages coffee from otherShow MoreRelatedStarbucks Marketing Mix1503 Words   |  7 PagesStarbucks Marketing Mix ï ¿ ½ PAGE * MERGEFORMAT ï ¿ ½2ï ¿ ½ Starbucks Marketing Mix Successful organizations understand the importance of a strong marketing strategy to satisfy customers and sustain growth. Making the right decisions depends on several variables. The purpose of this paper is to describe the four elements of marketing mix and share how Starbucks has implemented an effective and powerful marketing strategy to become the worlds largest coffeehouse chain. MARKETING MIX DEFINED A marketingRead MoreTarget Market Segments1229 Words   |  5 Pagesdifferent market segmentations that Starbucks coffee has targeted to establish its brand equity in the industry. First of all, Starbucks coffee’s demographic segmentation targets men and women in between the age of 25 to 40 years old. (Huff Post, 2013) However, later on the company decided to modify its segmentation to also target students. Starbucks coffee’s geographic segmentation is to target individuals that either goes to the mall, hotel, restaurant and college. Starbucks coffee’s psychographic segmentationRead MoreStarbucks Marketing Mix1198 Words   |  5 PagesStarbucks Marketing Mix ï ¿ ½ PAGE * MERGEFORMAT ï ¿ ½1ï ¿ ½ Starbucks Marketing Mix Successful organizations understand the importance of a strong marketing strategy to satisfy customers and sustain growth. Making the right decisions depends on several variables. The purpose of this paper is to describe the four elements of marketing mix and share how Starbucks has implemented an effective and powerful marketing strategy to become the world s largest coffeehouse chain. MARKETING MIX DEFINED A marketingRead MoreImplementation Plan1245 Words   |  5 PagesStarbucks primary objective is to establish the company as the most recognized and respected brand in the world (Starbucks Website). Starbucks is a gourmet coffee shop so they must increase their name brand so as to justify their gourmet status. In order to maintain its success Starbucks must implement an effective implementation plan. A company may have a great product, but if it fails to identify a specific market, or to use a proper marketing plan, it will not be able to successfully reach theRead MoreMarketing Companies Must Identify, Anticipate, and Satisfy Consumers with Product, Placement, Promotion, and Price854 Words   |  4 PagesIn the marketing world, before releasing a product onto the market a company would carry out research in all spectrums to investigate the targeted audience. Once market research is completed, marketing or advertising is carried out so that the targeted consumers can purchase and th e company receives an earned profit from sales. Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably (Chartered Institute of Marketing, 2009). MarketingRead MoreStarbucks Marketing Mix1470 Words   |  6 PagesThe use of marketing mix in organizations has helped businesses in targeting their market. Marketing mix has a controllable variable used by different companies in satisfying the targeted groups. The mix plays a very significant part in terms of marketing; its purpose is to use tools that are combined together to satisfy the need of the customers as well as obtaining the goals of the selected organization. It is therefore a requirement for every company to carefully address the marketing mix that isRead MoreStarbucks Case Study Analysis1304 Words   |  6 PagesAnalysis: Starbucks: Delivering Customer Service Anitra Joiner Marketing 300C.1 Dr. Laura Pogue May 29, 2011 Specialty-coffeehouse culture is well interwoven into the fabric of American society at this point and we can thank Starbucks for ushering in the phenomenon. Back when three coffee connoisseurs assembled to open the first Starbucks store in Seattle, I’m sure they could not imagine its behemoth future. With the vision of Howard Schultz, Starbucks has grown to become one of the most internationallyRead MoreStarbucks Case Study1429 Words   |  6 PagesIntroduction This is a proposal based on the case study â€Å"Starbucks – going global fast† (Cateora and Graham, 2007), further research has been undertaken and analysis and recommendation will be based on these sources of information. Critique and analysis Being a multinational company expanding at a speed that leads thoughts towards badly imaged global corporation like McDonalds are these days not considered a strength. McDonalds might have conquered the world and made profit of people’s badRead More Starbucks Marketing Essay1582 Words   |  7 Pages Starbucks opened in Seattle’s Pike Place Market in 1971 with hopes of creating a third place between home and work. Starbucks was created to produce premium coffee, while adhering to various core principles during economic growth. The company has realized that people don’t only come for coffee; they come for the atmosphere, (Kembell). Customers are able to socialize, read, study or enjoy music while drinking coffee. Starbucks strategically positions each store with hopes of matchingRead MoreStarbucks - Entry Modes Of Starbucks970 Words   |  4 Pages1. INTRODUCTION Starbucks, today’s global coffeehouse, has one of the best coffee chains and providers in the world. It was started in 1971 by 3 friends (Jerry, Zev and Gordon), they were passionate about the idea of selling fresh coffee beans. Things started to change when Schultz wanted to develop this business into coffee serving with friendly sitting environment. The idea of serving coffee along with sitting culture made a hit and started its own development in fast-paced way. According to the

Apple Business Marketing Strategy Free Essays

string(97) " they think iPhone will be a revolution mobile phone that contains a lot of especially features\." Apple Business Marketing Strategy |1 1 Introduction Apple is one of the leading companies in IT industry and during the last decade it has created a high level successful brand image and blazed the trail for the personal computer industry with its innovative products and strong marketing strategies. Apple Inc. has incorporated numerous features that are unique and well known in the market today. We will write a custom essay sample on Apple Business Marketing Strategy or any similar topic only for you Order Now We consider that there are several Apple products with several appealing features such as: iMac, iPod, iPhone and iPad. These products represent a revolutionary era for the development of Apple. By placing such products in the market, Apple Inc. has attracted a lot of customers in one way or another. Highly advanced technology, simplicity and design, and the sense of luxury are the main features integrated in these products. Moreover the comfort and convenience that these products provide are very crucial. This market plan aims to analyse the marketing strategies that have been used by Apple Inc. in order to develop its worldwide domination in all aspects of the computers (PC, Laptops and Tablets), digital music players, mobile phones, and multimedia and telecommunication industries. Furthermore, the core competence and company mission will be analysed in order to determine which focus points Apple should try to enhance in the future. 1. 1 Company Background Steve Jobs, Steve Wozniak and Ronald Wayne established Apple on April 1, 1976 in order to sell the Apple 1 computer kit that was hand built by Steve Wozniak. Demand convinced Jobs that there was a distinct market for small computers and with a clear vision and consumer friendly product, Apple went public in 1980 and became the most successful initial public offering since Ford Motor Company in 1956. Meanwhile, Steve Jobs left the company and stiff external competition with other companies such as IBM and Microsoft throughout the 1980s nearly forced apple into bankruptcy by the mid-1990s. However, to stay afloat, Apple started to innovate their PC products lines and expand into the digital music players industry. Apple was a company that was based on innovation and when I left Apple we were ten years ahead of anybody else. It took Microsoft ten years to copy Windows† said Steve Jobs. In 2001, apple introduced its new innovated iPod portable digital audio player. The product was phenomenally successful at the time (over 100 million units were sold within six years). In the last decade, Apple has achieved unparalleled success in differ ent markets and now designs, manufactures and markets PCs, Mobile Phones and Music player with its unique applications and iTune software. However, Apple’s revolutionary CEO, Steve Jobs, passed away in 2011, and today Apple continues to lead in industry in innovation with its award-wining computers, OS X operating system and iLife professional applications. Apple Business Marketing Strategy |2 2 Situational Analysis Apple makes enormous efforts to differentiate its products from its competitors by developing products that have already been out in the market, making them exclusive and giving them new features. In most of the scenarios Apple has not been the first to the market and as a result, the risk of being first to the market is lower. Moreover, Apple always focuses on one rather than many. Compare to their closest competitor, Samsung, Apple make people and customers excited and wait for their new technology and product. For instance, by introducing Siri technology (which had already been existed before Apple iPhone 4s) Apple could make the iPhone 4s special from other smartphones at the time which the leads Apple commands a one third share of the smartphone market. However, the iPhone and iPad have combined to help iOS dominate competing mobile operating systems with a two-thirds share of the market. The graph below indicates that after Apple introduced the iPhone 4s, the iOS market share has reached to the peak of 61% among all the smartphones. Figure 1: Smartphones Market share *Retrieved from http://seekingalpha. com/article/839661-the-iphone-s-growth-rate-has-peaked on 24/11/2012 2. 1 Market Growth Apple Inc. ’s Market started growing in 1997 then decreased slightly, until 2000. From then on it is steeply growing. Starting in the U. S. , after the comeback of Steve Jobs, Apple started selling overseas as well. Since many of Apple’s parts and products are produced outside the U. S. (Europe and Asia), not only are the production costs lower, but Apple also got to have better insights in those markets According to the latest Apple annual report announcement, Apple Inc. has made the total net sales of 156,508 million dollar in 2012 which as compare with 2010 it is considerably increased by 240%. The financial history of Apple over the past three years is shown by the table below which illustrates a very successful growth. Apple Business Marketing Strategy 3 Figure2: Apple annual financial report *Retrieved from http://investor. apple. com/financials. cfm on 24/11/12 However, the largest income of the Apple has come from the iPhone product which approximately consists of 58% the entire products have been sold by them. Furthermore, the enormous increase of Apple income is done by introducing iPad mini as their one of recent product. According to the Apple announcement in November 2012, th ey have sold three million iPads in just three days which is their biggest achievement in the last decade. . 2 Porter Five Forces Analysis Porter five forces analysis will be used to determine the attractiveness of the market and to analyse the needs and trends in the macro-environment. It is also used to identify the situation of iPhone, iPod, iPad and iMac among its competitors and customers, and clarify what the general environment for their operations is. 2. 2. 1 The Bargaining Power of Buyers Generally, Apple buyers have not many options for a specific product and one of the biggest issue for the customers is the high price. In this market segmentation, the buyer concentration is medium, since a lot of young people are using iPod or Mac from apple, so they think iPhone will be a revolution mobile phone that contains a lot of especially features. You read "Apple Business Marketing Strategy" in category "Essay examples" Apple intends to introduce one model per year whereas Samsung gives variety of options with lower prices. As it is mentioned earlier, Apple focuses on â€Å"One† rather than â€Å"Many† which it makes customers think this is something special from the others. 2. 2. 2 The bargaining power of suppliers Almost 90% of the Apple products are procured and manufactured by other suppliers which are mainly the chipmakers and touch-sensitive display producer (for touch screen products). Apple Inc. has been cooperated with many chipset produce manufactories for long time, including Intel Apple Business Marketing Strategy |4 (Provided CPU), Micron Technology (Provided digital camera CMOS) and Samsung (Flash memory chip). A lot of chipset producers have a good long term relationship with Apple Inc. Therefore, the bargaining power of supplier is low. 2. 2. The threat of new entrants Since there are considerable investments to be made for setting up PC industry, new entrants would be reluctant. Though there is scope for white-box PC’s having a share of 35% world-wide in 2006, but since the existing companies have created strong branding awareness, this threat would be low. 2. 2. 4 The threat of substitute products The more differentiation of product the less likely the switch to a substi tute will occur. Of prices are higher then, the company with the higher price has to provide justification for the increase. But what makes Apple the winning company among the very competition intense sector in several industries that they work in, is their unique brand image and customer loyalty. However, with technology undergoing paradigm shifts, coping with these changes can make life difficult for the players in the sector. 2. 2. 5 The intensity of competitive rivalry Apple faces stiff competition from Dell, HP, IBM and Microsoft in the computer industry and Samsung and HTC in the mobile and tablet industry. However, in the Digital Music industry apple dominate among all its competitors. Moreover, there is one important factor which makes industries less competitive including the brand equity and expensive switching costs. Overall, the intensity of competitive rivalry is medium high in most of the markets that apple is involved in. 2. 3 SWOT Analysis 2. 3. 1 Strengths Apple’s current strengths are the huge market share they possess when it comes to music players, iTunes as well as mobile phones (iPhone), tablets (iPad), and personal computers (MacBook and iMac). 2. 3. 2 Weaknesses A weakness that recently occurred is that one of Apples founders passed away. Steve Jobs, one of the big inventors and main persons in Apple died earlier this year after a long time struggle against his cancer. Timothy D. Cook was announced as the new CEO, after being chief executive officer. Critics have claimed Timothy does not have the same charisma and visions like Steve Jobs had, and it is just a matter of time before Apple will lose its edge to their competitors. Apple has also been criticized for its latest product, the launch of Apple iPhone 5. 2. 3. 3 Opportunities To reverse this downward trend of negative critics, Apple has to continue developing its product and be extra cautious about what the market and consumers want. They have to be more creative in design and invent new and improved products to meet the expectations from the market. They do not have to necessarily invent the iPhone or iPad again. But to meet the threats they would have to improve their products and create an urge for their new products so they can conserve their market shares and sell more products and eventually capture bigger market shares. Apple Business Marketing Strategy 5 2. 3. 4 Threats As it is mentioned earlier, Samsung lead position in the mobile phone market after they released their new mobile phone Galaxy S3. Their products are based on the Android operative system, while Apple’s system is based on their OS X system. Sony and Nokia (Windows mobile phone) have also recently managed to capture huge market shares from Apple and Samsung and in the future they might overtake them. 3 Marketing Strategies 3. 1 Products Apple has a solid track record of innovation in different markets, often changing the way we view those markets entirely. Apple in most of the time has not been First to the Market and according to the â€Å"five secrets of the world’s best marketing machine† by Steve M. Chazin the former Apple Marketing executive, Apple tries to make something good greater. A clear example for this could be the iMac. At the time iMac was introduced by Apple there were Windows All-in-one computers competing with Apple but what actually made iMac so special was its unique design, free of noise and being fast CPUs inside a thin monitor. Steve Chazin believes that The Mac, iPad, iPod, iTunes and iPhone are all successful because they were late to market and improved on existing designs and functionality. Apple does one thing very well and that is, making complex things easy and elegant, It is no coincidence that Apple users compliment about the exceptional user interface of their iPads, iPods or iPhones. In addition, Apple tries to exert control over the users’ experience with its products. So, apart from the hardware, the company also develops the software so that the user has the best possible experience. . 2 Pricing Strategy Apple is usually referred to as the technology industry’s â€Å"high-price† leader. However, of late, the company has been offering its products at lower price points in a clear effort to expand its market. Even so, Apple, at the launch of its products, targets early adopters with higher-than-competition prices. It initially adopts skimming strategy and later launches lowe r-price versions with fewer features or launches a newer version while continuing to sell older versions at lower price. 3. 3 Promotion Strategy Apple’s promotion strategy is centred on creating hype. The late Steve Jobs, founder of Apple, was known for hyping up. His theatrical style and panache were successful in creating excitement before the launch of Apple products. These efforts have succeeded in making Apple products aspirational. 3. 3. 1 People Buy what Other People Have If you look at when apple was promoting iPod on TV adverts, they did not show and focus on the product like other adverts you would watch on television, instead there were a long white headsets that could show other people you have an Apple iPod. The other reason that Apple only advertise Apple Business Marketing Strategy |6 long white headsets with white iPods and they did not show a closed-up picture of their product is that they do not want to only sell their product to customers; however, they want people to experience of joining to a special and exclusive Apple lifestyle and to become a part of iPod community which allows them to buy music through their unique software program (iTunes) and put their music in whatever order they want. 3. 3. 2 Help your Customers Help you When Apple first introduced their PowerBook, they made them outstanding buy making them in silver colour and have big Apple logo at the back so owners can feel proud and to be different therefore they try to show it off to other people. Apple earned nearly 40% market share on the back of early PowerBooks users. 3. 3. 3 TV shows and Movies Apple relies heavily on working closely with Hollywood in order to promote their product. This gives them opportunity to get their product used by Hollywood stars which have an enormous influence on public. . 4 Placing and Distribution Channels Apple works with number of network providers that they deal with the placing. However, online shopping from Apple. com or giving order in store for a new launched product can take up to two weeks due to the high demand. 4 Conclusion â€Å"An Apple computer on every desk† –Steve Jobs. Apple Inc. states its vision very clearly. They have changed our life with their products and services. They have demonstrated the world, that a human has a strong capacity to create huge things with a big impact. The analysis of the different elements of a marketing plan outline the various aspects involved in the penetration of a new market and the successful launch of a new product or service. Being aware of its own position and capabilities, and seeing opportunities in a new trend a company can enter a new market and develop. On its way, the company has to use its strength, respect its internal weaknesses and consider the outer world with its opportunities and threads Apple Business Marketing Strategy |7 5 Bibliography ? 5 secrets of world’s best marketing machine. 2007). Retrieved 11 24, 2012, from Marketing Apple: http://www. marketingapple. com/Marketing_Apple_eBook. pdf ? Apple Sells Three Million iPads in Three Days. (2012, November 5). Retrieved 11 24, 2012, from Apple: http://www. apple. com/pr/library/2012/11/05Apple-Sells-Three-Million-iPadsin-Three-Days. html ? APPLE THREE-YEAR FINANCIAL HISTORY. (2012, October ). Retrieved 11 21, 2012, from shareholder: http://files. shar eholder. com/downloads/AAPL/2199577444x0x444195/E7A8FE5F-883546AB-ACC2-6FA28DFB546D/Three_Yr_Financial_History. pdf How to cite Apple Business Marketing Strategy, Essay examples

Project Report on Uber Cabs

Question: Write about theProject Report on Uber Cabs. Answer: Description of the Company Uber Technologies Inc. is a private held transportation company based and headquartered at San Francisco, California in United States. The company operates around the world in more than five hundred countries. It was founded in 2009 with the view of serving the consumers through mobile application or the companys website. The company has generated a large number of employment opportunities around the world for huge number people because it allows drivers to make use of their own personal cars and are also allowed to rent a car to join Uber. The business nature of the company is that it belongs to the services industry. Services are those which give an experience to the person availing it. The name of the company i.e. Uber is a german word which means something super or above. In the year 2011, the name of the company from Ubercabs changed to Uber (techcrunch.com, 2014). In the year 2014, the company also initiated with the new business idea of making the deliveries of food items whic h is named as UberEATS (UberEATS, 2016). PESTLE Analysis The PESTLE analysis of the any company is done in order to analyse the external environment of the company. The PESTLE stands for the political, economic, social, technological, legal and ecological factors that affect the working of the company. It is mandatory for the marketing department of the companies to carry the same in order get through the current environment and make future anticipations that the company might face (Bowhill, 2008). The political factors include the regulations that the government of each country formulates in order to reduce the carbon emissions from the cars which is the concern of the government to sustain the environment. The political factor imposes the regulations to the company in favour of the welfare of people. The economic factors are related to the buying power of the consumer (Kaplan Norton, 2008). The increase in the fuel prices will also affect the growth of the company. The trends of the economy will also lead to volatility of the market as these factors are the market driving forces. The social factor refers to the change in the lifestyle and the standard of living of people. In addition to this, there is an upward shift in the population from the rural to urban areas. The rapid increase in the se of smartphones has led to the growth of such mobile app based companies. Apart from this, speed is also a big factor which formulates the needs of the customers as they are willing to get what they want in just one click. The enhancement of the corporate sectors has led to the rise in the demand of such kind of private transportation (Cadle, Paul Turner, 2010). The technological factors are concerned with the technological advancements that are basically the innovations made by the company (Watt, 2013). The company needs to constantly improve in the fields of technology as the base of the company is technology. The mobile application development and the usage of hybrid cars so that it does not or very less harm are done to the environment. The company has to also interact with the manufacturers of the automobile companies so that they make those vehicles which are highly sustainable. These factors will have a major impact on the business growth of the company. The legal factors have a direct relation with the rules, policies and regulations set by the government of a particular country. Government plays a crucial role in allowing such companies to operate as they are a very big threat to the public transport operating in their country (Waager, 2012). In addition to this, the German government has banned Uber for violating the laws of the country which included the inappropriate licenses with their drivers. The improper usage of the mobile application services by directly contacting the drivers without using the application provided by the company (BBC, 2015). The ecological factors are related to the increase in the demand of the services when there are bad climate conditions therefore; the prices are increased with the increase in demand. Apart from this, concern for the environment has increased the demand of the fuel efficient and electrical cars. Porters Five Forces Competitive Analysis The porters five forces analysis refers to the framework that analyses the nature and the intensity of the competition that is prevailing in the industry. It also determines that how much an industry is attractive (Walder, 2013). The pictorial representation shows the five forces that are shown in the picture given below: (Source: The International Council, 2010). The very first force is bargaining power of the suppliers is concerned with the involvement of the number of suppliers in a business (Huggins Izushi, 2011). The change from one supplier to another involves a cost of the company. The suppliers of the company are the car manufacturers also the oil and gas companies which enable a car to run on the road. The supplier power of the company with respect to the drivers is good enough as they never employ drivers but they can register themselves and can begin their self-employment. The second force is the bargaining power of the buyers which refers to the power of the buyer which is related to the swap from your company to that of another. The buyer power of the company is high as they have the advantage of providing services in one click to its customers (Porter, 2008). The competitive rivalry among the existing competitors where the number of competitors in the industry is more, than the rivalry is said to be high because there are firms which similar products which seems to be equally attractive to the customers (Rothaermel, 2015). At present there are players like Gett and Hailo. The threat of substitutes refers to the number of alternative options that are available with the customers. The substitutes that are available for the company are the other modes of transportation that are buses, trains, other cab services or the personal vehicles of an individual. The threat of the new entrants is related to the capabilities of the other people coming into the same industry. In order to prevent the new entries there has to be factors like product differentiation, distribution channel capital and economies of scale. All these factors will prevent the new entrants to enter the market and if these dont make up as strong entry barriers therefore; it will e ncourage more and more players to enter that market. In relation to this, the start-up entry cost is very low and it needs only a mobile application to start a business (Hone, 2007). Recommendations The company should take into account the regulations made by the governments of different countries. It is important for the company to understand and abide by them because of the violation of the laws the company got banned in Germany. These kinds of incidents affect the image and goodwill of the company. In addition to this, the policy framework of each country is different hence. In order to operate in the country the company is provided to strictly adhere to the laws of each country. The company should improve their hiring process for hiring the right kind of drivers so that the company generates real revenues. The improvement in the hiring process will lead to the strong team of people working for the company. Another recommendation is in relation to their customers. The company should provide loyalty cards to its customers as this will be a retention tactic in order to sustain more and more customers. These loyalty cards will help the company to use them for further forecasts and also a huge database will be present with the company. The benefit given to the current customers will bring in more customers through positive word of mouth as it is considered to be the best and effective method of promotion. The company should also develop a portal in addition to their websites on which the customers will be able to update their feedbacks or grievances. Such kind of grievances portal will help the company to resolve the problems of each customer. This system will built the brand image of the company even more. Apart from this, it will help the company to monitor the problems of their customers as it will give a sense of belongingness to its customers. This kind of strategy will act as a competitive strategy for the company and therefore; the company will gain a competitive advantage to that of its competitors. The company should go for strategic alliances with the big and medium sized corporate houses as they can become a mediator in giving the company more number of clients. This will increase the revenue as well as the database of the customers of the company. This will benefit both the companies as the corporate houses will get customers for Uber and in return it will benefit the corporate houses as well. All these recommendations will help the company to be successful in the future. In addition to this, all these will give a great competitive advantage to the company relative to its competitors. All these recommendations will help the company to sustain in the long-run and achieve the overall objectives of the company. Conclusion On the basis of the above report it can be concluded that the company is currently working in the large number of countries as a services company which provides transport to the customers. The company operates in highly competitive environment where it is surrounded by number of direct and indirect competitors. The direct competitors of the company are other cab service companies operating in different countries and are well established. The indirect competitors are those are not absolute substitutes to the company but are considered as strong players that are the trains, buses and other public and private transports. In the current report, the external and the porters five factors are studied. It has been drawn out that the company should also regularly analyse its internal environment which will enable the company to evaluate and carry out necessary measures in case of loop holes. The company has to be very keen as it exists in the industry which is directly related to technology. In respect to this, the whole process is dependent on the mobile application and also the technologically updated and sustainable cars will take their business forward. Therefore; the study of the above discussed factors will help the companys sustainability and future success. References bbc.com. (2015). Uber banned in Germany as police swoop in other countries. Viewed 26 February 2017 from https://www.bbc.com/news/technology-31942997. Bowhill, B. (2008). Business Planning and Control: Integrating Accounting, Strategy, and People. John Wiley Sons Ltd. West Sussex, England. Cadle, J., Paul, D., Turner, P. (2010). Business analysis techniques: 72 essential tools for success. 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